The product configurator effect
A product configurator streamlines the sales and production of complex custom solutions. It ensures fast and clear creation of customer-specific offers. With our product configurator, Merkato, you also automate price calculations, document generation, and order processing!
- Accurate creation of custom offers
- Automatic price and quote generation
- Integration with existing business systems
Personalisation with a product configurator
Technically complex products come with a wide range of choices. You need to make many selections before you can create a quote. This takes up a lot of time and is also prone to errors. With a product configurator, you can quickly and easily create offers that perfectly match the customer’s needs and are feasible for your organization to produce.
Merkato as a product configurator
With Merkato, building your own product configurator is even easier than creating custom offers. No programming knowledge is needed, are consultants give extensive trainings and there are plenty of tools available to set up the system and learn how to use it. You have full control over how you want to visualise your product configurator and how you want each feature to work.
How does a product configurator work?
Knowledge storage
A product configurator stores knowledge about your customer-specific offerings using smart rules. There are rule-based and restriction-based product configurators. For your convenience, we offer both options.
Product configuration
These smart rules define what can be sold together – and more importantly, what cannot. Thanks to predefined rules, your product configurator provides guided configuration of your customer-specific product.
These rules can involve various detailed data models and calculations, such as:
- Material calculations (distances, machine hours, labor hours, etc.)
- Product limitations
- Environmental variables
- Price calculations
- Options and variants
- Workflows and permissions
- Customer variables
- Applicable standards and regulations
- Other relevant variables
Document generation
A good product configurator also allows you to create tailored documents.
Every document (quote, product sheet, order, etc.) can be customized!
For example: If the customer chooses option A, then text A with a photo of that option should be on the quote.
If the customer chooses option B, then text B with a photo of option B should be displayed.
Curious about how this works behind the scenes and what else our CPQ software can do?
The benefits of a product configurator
With guided configurations and automatic pricing and documents, your sales team and internal teams can focus on what really matters.
No more repetitive tasks!
Increase customer satisfaction by ensuring they get exactly what they want.
Your team can respond quickly, always delivering accurate and tailored offers.
With more time available, your sales team can spend their hours where they truly matter – with customers and on the road.
Sales costs are lower than ever before.
Your profit margin increases with every product or project sold!
Selling customer-specific offers becomes highly efficient thanks to automated workflows with roles and permissions, up- and cross-selling suggestions, and e-signature capabilities.
Gain better insight into what’s being offered and what’s actually sold.
Which products and variants perform well, and which don’t?
Use this data to refine your marketing and sales strategies for even more sales success.
Calculate your product configurator price
Describe your company and workflow in the ‘mini configurator’ below.
You will automatically receive an accurate price for your organization.
Discover the possibilities of a product configurator
Want to learn about the possibilities and benefits of a product configurator for your own offerings? Schedule an introductory meeting with one of our consultants below.
- Your story
First, we listen to your story. Together, we’ll look at your current offerings and processes. What challenges are you facing? What does an optimized process look like for you?
- Overview of the possibilities
A product configurator is unique to each company (and product). We’ll explore the possibilities that best fit your offerings.
- Step by step
Is there a match? We usually propose a step-by-step plan. We implement quickly and accurately to meet the most urgent needs. These product configurators then evolve into complete sales solutions where product renderings, 3D-CAD integrations, and direct production control are no exceptions.
Talk to our team
At CPQ Belgium, we believe in the power of personal contact.
Book an appointment below, and our team will be happy to assist you.
Implementing Merkato as a product configurator
Implementing Merkato as a product configurator is straightforward. No programming knowledge is required to set up the system, and plenty of tools are available to help you get started and learn how to use it. Think of self-populating tables, automatic links to products, and copy-paste functionality from Excel. Since Merkato is a modular platform, custom adjustments are possible. You largely decide which features to use and how to tailor them to your needs.
Maintenance and updates are hassle-free, as you always have access to the latest version of Merkato. With the comprehensive user guide, helpdesk, and internal training, your team will quickly get to know Merkato and fully benefit from all the system’s advantages.
Satisfied customers worldwide.
More than 200 sales teams worldwide use our Merkato software.
This platform, which has already proven its worth, is used by a wide variety of users.
Its use consistently improves sales results every day.
Why choose CPQ Belgium?
Choosing CPQ Belgium means choosing expertise.
With Merkato, we provide the best tools to streamline your sales processes. We help you implement Merkato and integrate the product configurator into your commercial and technical landscape.
Curious about the power of Merkato and the benefits of a product configurator?
Get in touch today!
9050 Gent, België
1000 Brussel, België
4000 Luik, België