An interactive 3D configurator
Provide your customers with a convincing and engaging experience using a 3D configurator. Customers immediately see how their choices impact the final product. A good 3D configurator goes far beyond just visualization. Effective configuration also means calculating, documenting, and integrating with your back-end systems.
- Speed up your design-to-sale process
- Offer custom solutions online
- Easily convince your customers
3D visualisation for the customer
A 3D configurator enhances any industry where visualization, customization, and customer engagement are key. It improves the user experience, guides customers through an enjoyable buying journey, and reduces the time and costs related to sales, design, and production.
3D configurator for the sales team
The benefits extend to your sales teams. Behind every 3D configurator are smart rules that make selling custom solutions much easier.
- Only valid product combinations can be sold
- Pricing is accurate and automatic
- Documents are generated effortlessly and tailored to the customer
Key benefits of a 3D configurator
Let customers personalize your products. They can choose colors, materials, finishes, and features, resulting in a unique product tailored to their preferences.
Offer a visual and immersive real-time experience, allowing customers to see exactly how their custom product will look before making a purchase or requesting a quote. This leads to shorter sales cycles, more informed buying decisions, and higher customer satisfaction.
Manufacturers of industrial equipment or custom-made machinery use 3D configurators to let their customers tailor products to their exact specifications, ensuring a perfect match to client needs.
Use 3D configurators for engaging product demonstrations at trade shows, on online platforms, or in virtual reality environments.
Grab the attention of potential customers with dynamic and interactive content.
3D configurators deliver highly interactive content, ideal for digital marketing campaigns.
Surprise customers and keep them engaged with visually appealing and customizable products.
The ability to visualize products in 3D significantly boosts conversion rates.
Customers feel more confident about their choices, resulting in higher sales and fewer post-delivery complaints.
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Discover how 3D configurators can revolutionize your business. Whether you want to improve product personalization, boost customer engagement, or streamline your sales process, a 3D configurator is your key to success.
Below is an example of an online 3D configurator embedded in a company website to generate more high-quality leads. The viewer can fully configure the product and request a quote.
The second video shows another example of a 3D configurator, this time for personalizing a sofa with multiple options. This configurator can be used to generate more leads, as a sales tool, or as part of an online ordering platform.
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Combination of 2D-lay-out to 3D-visualisation
This short video shows how users can switch from 2D to 3D configuration and back, while built-in logic ensures that products can only be added in valid locations. This can be expanded to allow the interior of the displayed units to be fully customized, enabling fast configuration of an entire project. Similar units can be copied, while others can be built from scratch – all depending on your ideal sales approach.
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This short video demonstrates Merkato’s unique ability to configure multiple related products within a single project:
- Project parameters influence the configuration of individual products
- The configuration of one product can impact the possibilities/limitations of related products
- The configuration of several products can, in turn, affect project-wide parameters
This can be further expanded by adding an additional toolbox and using Merkato for the visual configuration of complete production lines, conveyor systems, or warehouse racking.
The video below shows an (accelerated) example of the visual configuration of a large conveyor system, which is then translated into a project structure.
In this project structure, the individual elements of the conveyor system are further detailed (e.g., color selection, choosing between galvanized or stainless steel brackets, etc.). The full quote is then configured, and a convincing document is generated. This document includes snapshots of the system, taken directly from the specific configuration. You can even include a link to a project video, offering your customer a virtual reality tour of the proposed system while reviewing your proposal.
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In this video, we demonstrate how adding virtual reality (VR) to 3D configurators allows potential buyers to explore an unlimited range of product configurations before anything is built.
The customer gets a realistic sense of scale and space, making VR-based sales highly effective.
Use VR features to demonstrate your solutions faster and at a lower cost than your competitors.
Getting started with a 3D configurator
To implement a 3D configurator, you’ll need:
1) Offer logic
The knowledge of how to build valid configurations. For example: product A allows option 1 and 2, but product B only allows option 2.
2) CPQ Belgium
We handle the rest 😉 !
Book a call with our team!
We are happy to assist you in the fascinating world of CPQ and configurators.
The Merkato CPQ toolbox
- A versatile and robust system to manage all your product logic
- A dynamic calculation tool that adjusts pricing based on selected configurations
- A text editor to ensure the right descriptions are shown with the relevant product
- Seamless integration with your existing systems (CRM, ERP, PLM, CAD, website)
- A reliable hosting solution
- Expertise in rendering your models with the correct options and textures
- Extensive training and support
